DIGITAL & ENTERTAINMENT MARKETER

MULTICULTURAL

Representation Matters

Multicultural reach with the recognition that all cultural differences must be identified, understood, and respected.

EXPERIENTIAL

Effective Implementation

The most unique and out-of-the-box ideas shine the best.

DIGITAL

Content Copywriting and Scheduling

The perfect message at the perfect time.

PUBLICITY

Interpersonal and Communication

Crafting compelling stories that directly relate to consumers.

Account Executive / Allied Global Marketing

2017-Present

  • Manage and strategize media content scheduling to meet client campaign goals

  • Measure and report performance analytics of digital marketing campaigns

  • Strategize and manage several activation projects; including in-theater VR, convention booths, on-site activations, and costume tours

  • Consult with clients to build comprehensive campaigns specializing in LGBTQIA, Latinx, and Black populations

  • Lead press activities for Allied Contigo (Latinx) and Allied Pride (LGBTQIA+); including talent handling, press junkets, and media appearances

Junior AE / Allied Global Marketing

2016-2017

  • Coordinated targeted publicity and promotion campaigns for various studio clients in the NYC market for Allied Hispanic division

  • Expanded Latinx outreach to outer NY markets and Northern New Jersey

  • Developed and maintained key relationships with Latinx media, promotional partners, local niche influencers, and community leaders

  • Spearheaded the execution of the revamped field marketing internship program with the development of a program syllabus and educational presentation assets

Coordinator / Allied Global Marketing

2014-2016

  • Ideated and executed general market campaigns and managed the logistical execution of screening programs

  • Prepared research, event recaps, and client reports under multiple deadlines

CLIENT RELATIONS SPECIALIST

WARNER BROS.

Part of the team that brought the magic of the Wizarding World and Fantastic Beasts to the iconic The Bronx Zoo’s Boo at the Zoo.

NETFLIX

Provided talent handling at various New York red carpet events and premieres.

LIONSGATE

Invited 800+ fans to attend, Hired/managed 20 staff, and invited more than 800 fans at the premiere; talent handled during the press junket for John Wick 3

PARAMOUNT PICTURES

Accompanied Mexican icon Eugenio Derbez on his New York press day at People En Español.

APPLE TV+

Executed a successful screening program that exceeded expectations, strengthened the relationship, and resulted in repeat business

UNIVERSAL PICTURES HOME ENTERTAINMENT

Took part in the US Blu-ray campaign tour dressed as an Untethered.

GRADUATE

THE NEW SCHOOL

Screenwriting Certificate

Script Analysis & Screenwriting

ST. JOHN’S UNIVERSITY

Bachelor of Science

Communications, TV & Film